CLOROX/BRITA
"TAP INTO TASTE"

Situation
Clorox/Brita was looking for an efficient media to help demonstrate its product benefits.

Goals

• Develop an effective :60 commercial which generates awareness for Brita while demonstrating product benefits.
• Utilize the response format to take advantage of DRTV media rates.

Results
The message of the commercial was so strong that it ran as a :60 DRTV commercial but also became the theme for the :30 national image advertising. This is the first time a DRTV commercial created a marketing platform for a national network television campaign.