Our library contains useful articles on direct response television and Internet direct marketing. But you'll need a password to open its door. E-mail us at [email protected] or call (212) 226-0060 to get your free instant password. The OPC+I Formula: Measuring the Effectiveness of DRTV Before it Airs By Andrew Cohen From The Journal of Database Marketing Volume III, No. 3, 1996 The Web As a Direct Marketing Tool By Barry Wacksman Presented at the Jupiter Communications Web Marketplace '96 Conference April 10, 1996 [Home][Mission][Clients][Awards][People][Articles][Lectures][Case Studies][Contact Us]