Andrew's diverse advertising background -- retail at Macy's, general advertising at Saatchi, and direct response television at Wunderman -- has made him one of the early pioneers in high concept, multimedia direct marketing. In 1985, Andrew founded Direct Resources International. Companies such as Clorox, Club Med, Time Warner, American Express, the NBC Network and Beneficial Management Corp. of America have applied DRI's unique selling formulas that blend awareness advertising with direct response. DRI was called "the new breed of thinkers in direct marketing" by Stan Rapp and was featured last year in The New York Times for its success in developing DRTV advertising in Europe and South America. Andrew is also an author and speaker who lectures at workshops around the world and whose writings have been translated into seven languages. Andrew is the 1996 recipient of the prestigious Irving Wunderman Award presented at the XVIII John Caples International Awards ceremony for a body of work that represents over a decade of excellence in direct response advertising.

Barry's extensive background in computers and digital technology have benefited clients including TIME Magazine, Pioneer Funds, The Hume Group, TIAA-CREF and People Magazine. Barry and Andrew launched Direct Resources Interactive in 1993 to help clients successfully market their products and services on the Internet's World Wide Web by bridging the disciplines of high concept direct marketing and interactive multimedia. Clients have relied upon DRI's strengths in strategic marketing, creative development and our understanding of technology to create compelling online stories and to position their companies for the future. In 1990, Barry founded SoftSolutions NYC, Inc., a consulting firm specializing in software design and the Internet, serving clients including Time Warner, Atlantic Records, TV Guide, Colossal Pictures and Paper Direct.